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Blippar Acquires Layar

Some consolidation – or augmentation, if you will — in the world of augmented reality Blippar — an image recognition platform used in digital advertising — has acquired Layar, an augmented reality platform used across different applications (from advertising to education) that uses cameras on devices like smartphones to inject virtual elements into real-world images in real time. »+ TechCrunch

Wed, June 11 2014 » economy, the new image